Everyone has a thank you page (or at least they should). Most do not use theirs to their full extent. Why does it matter? Because you could be potentially leaving a lot of money on the table. A good Thank You page can add a lot of value, yet people create theirs as an afterthought, which leads to a lot of missed revenue. In this article, we’ll teach you how to get the most out of yours. We will take you from a beginner, starting with the basics, and advance your knowledge. After today, you will have the tools to create high-quality Thank You pages that will benefit your company.

What is a Thank you page, and why is it important?

A Thank You page is an essential part of any customer experience. The two purposes of a Thank You page are confirmation and tracking. When a prospect has converted into a paying customer, it confirms to them their purchase was successful. Customers need to know their order was successful; and details on what to do next, so there is no confusion on their part. In addition to order confirmation, a Thank You page tracks your conversions. Tracking conversions is essential; If you don’t, you won’t know how your strategies are doing. By staying on top of tracking your conversions, you can optimize your strategy for conversions and delete what works and what doesn’t.

Many business’s Thank You pages stop there, just at order confirmation and conversion tracking. Thank You pages can have the ability for so much more! They allow you to utilize your customers more. Using yours effectively can bring more profits, exposure, and valuable insight into your customers. A prospective customer can turn into a paying customer, a paying customer can turn into a repeated customer, or a consumer can bring more exposure to your company. The possibilities are endless. Shortly, we will go into how to improve your Thank You page in three ways

Boost your profits

The Thank You page is the best place to get more out of your customers. If they have made it to the end of your free service or have made the first purchase, they have clearly shown high amounts of interest. Have that high-interest work for you to increase your revenue, interaction with other products/services, and more. The hardest part is getting that first interaction/purchase. Since the customer has already invested in you, chances are they will be willing to buy more!

Ways to boost your profits

Upselling

As said previously, the first purchase is always the hardest. Now that your customer has made a purchase introduce them to your more expensive products/services. A great strategy to use is having the first purchase be small, if not free, to warm them up for your more expensive products/services. Free trials serve well here, they require no monetary commitment, and customers experience your product/service. Who does not like free?

Cross-selling

Another great tactic to use is cross-selling. Recommend similar products/services that are in a similar price range to your customers. Your customer has already invested in a specific product/service, and if the product you recommend is similar enough, they might buy it too. A great strategy to use is to offer a package deal. Offer a small discount on the other item to persuade them further. This is also a great opportunity to offer a product/service that compliments the one they bought.

Boost your marketing

Another way your Thank You can help your company is by boosting your marketing. Marketing, in general, is a crucial part of any business. You may have the best product, but if no one knows, it will not mean much. Thank You pages are an optimal place to boost your marketing, and even for free because they are in the natural flow of the customer’s experience; they do not have to go out of their way. They can help you build trust with your brand, bring exposure, as well as incentivize prospects to check out your service.

Ways to boost your marketing 

Asking your customer to follow and share

Asking your customers to follow you and share is a simple way to bring exposure to your brand. You do not have to spend any money as your customers are doing the marketing for you. However, depending on your intended audience, the place you would ask to follow/share would vary. You must know where your targeted audience spends their time, or else your efforts will not lead to many results. For younger demographics, that would be social apps like Twitter, Snapchat, and Instagram. For older demographics, that would be Facebook, LinkedIn, and even classic Email.  

Ask them to refer a friend

Building onto the previous example is referring to a friend. Referring to a friend is a useful marketing strategy. People are more lenient about trying products or services that people they trust are using. The familiarity aspect with referring a friend can lead to more customers. For maximum results, there should be an incentive for customers to refer a friend, which could come in the form of themselves benefiting, or both parties benefiting. An example here is both parties getting a discount on the next purchase. 

Customer Research

The Thank you page is the perfect place to research your audience. When done right, it becomes a valuable source of information. Who better to research on than customers? Customer research is necessary because it lets you know how to improve the customer’s experience, marketing, products, and content. The companies that fail to improve and adapt get left behind. To not be left behind, it is necessary to stay ahead of the game. You get this by learning from your customers. 

Ways to get customer research

Ask your customers to leave a comment

An easy yet effective way to get customer data is to ask them to leave a comment. Asking customers questions (and having them respond to them by leaving a comment) is a great way to get feedback. Asking for one comment is not overwhelming, and many customers would be willing to answer your question. Now, you cannot ask a random question; it must relate to your customer’s likes, needs, wants, habits, and more. For that reason, the more specific, the more valuable the data will be.

Some questions you could ask are:

Why did you choose us?

Where did you hear from us?

How can we add more value?

The key is to make them fun and conversational. Your questions should reflect your brand’s personality.

Conduct Surveys

Another effective way to utilize your Thank You page for feedback is to conduct surveys. Surveys are longer than singular comments because they require the customer to answer more questions but are more valuable because of that reason. There are a few things to keep in mind to have a good survey:

Survey length- 

As a rule, keep your surveys on the shorter side. Customers are already going out of their way to complete a survey. You do not want to overwhelm them. If your survey is on to be on the longer side, make sure you reward them for their effort.

Give them a heads up-

Generally, people prefer to know how long things will take, and completing surveys, is no different. For that reason, keep your surveys on the shorter side unless there is a reward upon completion.

We hope you understand how powerful your Thank You page can be for your business. By underutilizing your Thank You page, you are leaving money on the table, missing valuable insight, and limiting your brand awareness. We went over three areas to improve your Thank You page Boosting Profits, Marketing, Customer Research, detailed examples of each for you to use. We hope you found this article informative and we will see you in the next one.